As part of the DMARC Digests project, I also worked on the branding for the new product.
DMARC can be an overwhelming topic for those that are less technical, so I wanted the logo to convey that the product is simple and intuitive to use. I decided to go with all lower case letters and a soft typeface to make it more approachable.
The ident subtly mirrors the products function, with descending horizontal lines combined with a central "V" forming a filter shape to signify how the product takes raw DMARC reports and distills them into simple, useful information. The complete ident resembles the familiar mail shape, a nod to both the purpose of DMARC and the weekly email reports the free version of the tool is currently known for.
We decided to create a single-page marketing site to support the initial launch of DMARC Digests, positioning the product as a tool to protect brands from email scammers rather than a technical service for collecting DMARC reports.