In Defence of Giving a Damn

The past few weeks I’ve been working on a project that just didn’t seem to turn out right. Despite three major design iterations and a thousand smaller explorations, I wasn’t happy with the result.

Sometimes this happens. It would be oh so easy to draw a line under it and move on. There’s always more work to do. But it eats away at me. Like a master cabinetmaker who finishes the back of the drawer for nobody’s satisfaction but their own, I couldn’t help feeling I could have done a better job. I ended up spending the time to refine the design, because just fine, just isn’t fine.

Does this make me a perfectionist? Probably.

Does it reflect a level of care for the people who will use this product? Absolutely.

In the rush to always be shipping it’s easy to let quality slide. It starts in the small details. Then all at once everything seems broken.

Give a damn. It’s the best defence we have against mediocrity.

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